2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association2013 Book of the Year, Visual Communication Division, National Communication

American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses.

Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citize

Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the b

Jay Conrad Levinson explains how to take advantage of strategies and techniques to improve job hunting skills. He enables readers to become adept at self-promot