Design Thinking is a customer-oriented innovation approach that aims to generate and develop creative business ideas or entire business models. In this book, yo

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring

'It both provides tools and techniques for design thinking and illustrates the principles of usability advocated within through its own layout and organization,

This is your essential resource for innovation. It's a collection of methods for practicing Human-Centered Designthe discipline of developing solutions in the s

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu