Handbook of Research on Gender and Marketing

Handbook of Research on Gender and Marketing
Author :
Publisher : Edward Elgar Publishing
Total Pages : 352
Release :
ISBN-10 : 9781788115384
ISBN-13 : 1788115384
Rating : 4/5 (384 Downloads)
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Book Synopsis Handbook of Research on Gender and Marketing by : Susan Dobscha

Download or read book Handbook of Research on Gender and Marketing written by Susan Dobscha and published by Edward Elgar Publishing. This book was released on 2019 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.


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