How to make realistic financial projections, develop effective marketing strategies and refine your overall business goals.

Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy fiv

To win in business requires a winning business plan. To write a winning business plan requires reading Garrett Sutton’s dynamic book on the topic. Writing Win

Covering all the issues in producing a business plan, this text also includes a full glossary, case histories, and a detailed section on the key issue of using

A comprehensive companion to Entrepreneur's long-time bestseller Start Your Own Business, this essential guide leads you through the most critical startup step