In this second edition, author Scott Kirkpatrick draws from over a decade of personal experience in the distribution arena to provide a clear and up-to-date ove

Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to sh

In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film,

"This book examines the current state of global media distribution today, including legacy and born-digital media industries, and the social, cultural, and econ

Offering both hands-on instruction and theoretical information, readers learn about various forms of media, how to choose and make the best use of them, and the