Levitt on Marketing
| Author | : Theodore Levitt |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 128 |
| Release | : 1991 |
| ISBN-10 | : PSU:000020400781 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Levitt on Marketing by : Theodore Levitt
Download or read book Levitt on Marketing written by Theodore Levitt and published by Harvard Business Review Press. This book was released on 1991 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few individuals have had such a dramatic impact on the conceptual basis of modern marketing as Theodore Levitt. This paperback offers a selection of Levitt's most influential essays published in the Harvard Business Review. From the classic Marketing Myopia to the Globalization of Markets, the ideas of Theodore Levitt belong in the repertoire of all marketing professionals.
