Managing Interactive Media

Managing Interactive Media
Author :
Publisher : Pearson Education
Total Pages : 314
Release :
ISBN-10 : UOM:39015067638273
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Managing Interactive Media by : Elaine England

Download or read book Managing Interactive Media written by Elaine England and published by Pearson Education. This book was released on 2007 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated and expanded fourth edition retains the strength of previous editions while adding new material relevant for the changing work environment. The book describes the latest industry trends and incorporates them into a project management framework. By developing practical skills it aids the project manager's own development, and provides a coherent overview of the issues that affect all in the converging industries of communications, media and computing.


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As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor