Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction,

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques a

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction,

The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marke