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Marketbusters
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Pages: 274
Authors: Rita Gunther McGrath
Categories: Business & Economics
Type: BOOK - Published: 2005-02-17 - Publisher: Harvard Business Press

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Robust methods to identify new growth opportunities YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of ho
Summary: Marketbusters
Language: en
Pages: 25
Authors: BusinessNews Publishing,
Categories: Business & Economics
Type: BOOK - Published: 2014-10-28 - Publisher: Primento

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The must-read summary of Rita McGrath and Ian MacMillan's book: "Marketbusters: 40 Strategic Moves that Drive Exceptional Business Growth". This complete summar
The Competitive Dynamics of Entrepreneurial Market Entry
Language: en
Pages: 553
Authors: Gideon Markman
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Edward Elgar Publishing

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Research on general market entry usually focuses on large enterprises. Often, however, small entrants can alter the competitive dynamics of an industry. This vo
Discovery-driven Growth
Language: en
Pages: 256
Authors: Rita Gunther McGrath
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Harvard Business Press

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Based on extensive research and the authors' combined thirty years of experience, Discovery-Driven Growth provides a breakthrough system for managing strategic
The End of Competitive Advantage
Language: en
Pages: 256
Authors: Rita Gunther McGrath
Categories: Business & Economics
Type: BOOK - Published: 2013-05-14 - Publisher: Harvard Business Press

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Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the re