Product lifecycles have shortened due to competition, rapidly changing markets, emerging technology, and regulation. Modernizing Product Development Processes:

Product lifecycles have shortened due to competition, rapidly changing markets, emerging technology, and regulation. Modernizing Product Development Processes:

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were

New Product Development presents a unique cross-discipline approach to new product development and goes further than most 'product design' books by drawing toge