From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived

This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business.

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement r