Online Consumer Behavior, 2nd Edition
| Author | : Angeline G Close |
| Publisher | : Routledge |
| Total Pages | : |
| Release | : 2017-06-15 |
| ISBN-10 | : 1138950009 |
| ISBN-13 | : 9781138950009 |
| Rating | : 4/5 (009 Downloads) |
Book Synopsis Online Consumer Behavior, 2nd Edition by : Angeline G Close
Download or read book Online Consumer Behavior, 2nd Edition written by Angeline G Close and published by Routledge. This book was released on 2017-06-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. In this new edition, contributors discuss new topics such as mobile technology, cyberbullying, online shopping, and the dark side of consumer behavior. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
