Cool

Author	: Steven Quartz
Publisher	: Macmillan
Total Pages	: 305
Release	: 2015-04-14
ISBN-10	: 9780374129187
ISBN-13	: 0374129185
Rating	: 4/5 (185 Downloads)

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Book Synopsis Cool by : Steven Quartz

Download or read book Cool written by Steven Quartz and published by Macmillan. This book was released on 2015-04-14 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A philosopher/neuroscientist and a political scientist present their intriguing theory of consumerism, discussing how the human brain's decision-making instincts that date back to primitive times, coupled with an unconscious need for social esteem ultimately drive spending habits.

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