Landing Page Optimization

Download or read book Landing Page Optimization written by Tim Ash and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.