The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "po

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The must-read summary of Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind". This complete summary of the ideas from Al Ries and Jack Trout's

It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more re