Power Brands

Author	: Hajo Riesenbeck
Publisher	: John Wiley & Sons
Total Pages	: 369
Release	: 2009-01-09
ISBN-10	: 9783527503902
ISBN-13	: 3527503900
Rating	: 4/5 (900 Downloads)

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Book Synopsis Power Brands by : Hajo Riesenbeck

Download or read book Power Brands written by Hajo Riesenbeck and published by John Wiley & Sons. This book was released on 2009-01-09 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.

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