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Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness
Our Future in Public Relations
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Type: BOOK - Published: 2020-08-17 - Publisher: Emerald Group Publishing

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In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be. Aimed primarily at communications manageme
Unleashing the Power of PR
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Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and publi
Digital PR
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The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equa
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
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Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mi