This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven po

The authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a bl

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overst