Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and eval

This volume presents a global view of the current themes in public relations research. It contains comparative studies of public relations practice in different

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and fi

The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored f