A provocative expose of the dieting industry from one of the nation’s leading researchers in self-control and the psychology of weight loss that offers proven

“If diets worked, we'd all be thin by now. Instead, we have enlisted hundreds of millions of people into a war we can't win." What’s the secret to losing we

Blind Them…with SCIENCE! How much better would your life be if you had an army of Nobel Laureates, MacArthur ‘geniuses’ and National Medal of Science winn

"Discover 10 simple secrets to being healthy, happy and fit." -- Cover, p.[4].

Anyone who’s tried to lose weight through sheer will power knows how difficult, if not impossible, it can be. In this practical and paradigm-shifting book, Dr