Social Marketing and Public Health

Social Marketing and Public Health
Author :
Publisher : Oxford University Press
Total Pages : 273
Release :
ISBN-10 : 9780198717690
ISBN-13 : 0198717695
Rating : 4/5 (695 Downloads)
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Book Synopsis Social Marketing and Public Health by : Jeff French

Download or read book Social Marketing and Public Health written by Jeff French and published by Oxford University Press. This book was released on 2017 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.


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