This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communicatio

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. Start-up and entrepreneurial commu

Campaign for Your Success! The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public rela

Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success storie

Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new