Strategic Marketing Management in Asia
| Author | : Syed Saad Andaleeb |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 592 |
| Release | : 2016-12-22 |
| ISBN-10 | : 9781786357458 |
| ISBN-13 | : 1786357453 |
| Rating | : 4/5 (453 Downloads) |
Book Synopsis Strategic Marketing Management in Asia by : Syed Saad Andaleeb
Download or read book Strategic Marketing Management in Asia written by Syed Saad Andaleeb and published by Emerald Group Publishing. This book was released on 2016-12-22 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
