Strategic Reputation Risk Management

Download or read book Strategic Reputation Risk Management written by J. Larkin and published by Springer. This book was released on 2002-10-30 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.