Student Workbook to Accompany Crisis Communications
Author | : Kathleen Fearn-Banks |
Publisher | : Routledge |
Total Pages | : 138 |
Release | : 2012-11-12 |
ISBN-10 | : 9781136504709 |
ISBN-13 | : 1136504702 |
Rating | : 4/5 (702 Downloads) |
Download or read book Student Workbook to Accompany Crisis Communications written by Kathleen Fearn-Banks and published by Routledge. This book was released on 2012-11-12 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.