Summary of Tripp Mickle’s After Steve

Download or read book Summary of Tripp Mickle’s After Steve written by Milkyway Media and published by Milkyway Media. This book was released on 2023-01-03 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy now to get the main key ideas from Tripp Mickle’s After Steve What happens when a company loses a driving force like Steve Jobs? In After Steve (2022), Tripp Mickle lays out the internal and external struggles Apple faced after its iconic founder’s death. It seemed that all was well: chief designer Jony Ive continued to create exquisite designs, and they were backed by new CEO Tim Cook's deft ability to maximize sales. Apple developed indispensable products and services like Apple Watch, Apple Music, Apple Pay, and more, becoming America's first trillion-dollar company. However, the constant demand for new revolutionary products, combined with Cook’s tendency to favor speed over substance, pushed Apple away from its innovative roots and drove its creative soul, Ive, out of the company.