Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, dat

The second edition includes discussions on computer assisted interviewing techniques, mail surveys, and market research.

The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound

"This Fourth Edition of Floyd J. Fowler's bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. It provides students

Preface 1 Introduction Reasons for Surveys The Components of Surveys Purposes and Goals of This Text 2 Sampling The Sample Frame Selecting a One-Stage Sample Mu