Sustainable Enterprise
| Author | : Mark Peterson |
| Publisher | : SAGE |
| Total Pages | : 561 |
| Release | : 2012-10-08 |
| ISBN-10 | : 9781412998680 |
| ISBN-13 | : 1412998689 |
| Rating | : 4/5 (689 Downloads) |
Book Synopsis Sustainable Enterprise by : Mark Peterson
Download or read book Sustainable Enterprise written by Mark Peterson and published by SAGE. This book was released on 2012-10-08 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Enterprise goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and society.
