Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, t

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing". This complete summary of the ideas from Al Ries and Jack Trout's b

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and a

getAbstract Summary: Get the key points from this book in less than 10 minutes.Using actual examples and sharp analysis, Al Ries and Jack Trout offer 22 "laws"