The Advertising Handbook

Author	: Sean Brierley
Publisher	: Psychology Press
Total Pages	: 287
Release	: 1995
ISBN-10	: 9780415107143
ISBN-13	: 0415107148
Rating	: 4/5 (148 Downloads)

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Book Synopsis The Advertising Handbook by : Sean Brierley

Download or read book The Advertising Handbook written by Sean Brierley and published by Psychology Press. This book was released on 1995 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unravels the how and why of advertising and places the industry in it's social, political and historical context.

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This book unravels the how and why of advertising and places the industry in its social, historical and political context. Focusing on key debates, it explores