The Big Book of Corporate Identity Design

Download or read book The Big Book of Corporate Identity Design written by David E. Carter and published by Collins Design. This book was released on 2001-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several hundred highly diverse corporations and their identities are shown in this book. Each page is packed with various applications of how the corporate identity is consistently applied, on items ranging from business cards to packages to rolling stock and to the products themselves. In Corporate Identity consistency is the key to successful execution: this book is a must for any designer of logos, brand ID, or ID systems.