The Complete Idiot's Guide to Direct Marketing

Author	: Robert W. Bly
Publisher	: Penguin
Total Pages	: 394
Release	: 2001
ISBN-10	: 0028642104
ISBN-13	: 9780028642109
Rating	: 4/5 (109 Downloads)

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Book Synopsis The Complete Idiot's Guide to Direct Marketing by : Robert W. Bly

Download or read book The Complete Idiot's Guide to Direct Marketing written by Robert W. Bly and published by Penguin. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

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