The Cowboy Hero and Its Audience

Author	: Alf H. Walle
Publisher	: Popular Press
Total Pages	: 228
Release	: 2000
ISBN-10	: 0879728124
ISBN-13	: 9780879728120
Rating	: 4/5 (120 Downloads)

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Book Synopsis The Cowboy Hero and Its Audience by : Alf H. Walle

Download or read book The Cowboy Hero and Its Audience written by Alf H. Walle and published by Popular Press. This book was released on 2000 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Demonstrating how the methods of popular culture scholarship can be merged with those of marketing and consumer research, a mutually beneficial strategy of analysis is showcased."--BOOK JACKET.

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