The Dynamics of Persuasion

Author	: Richard M. Perloff
Publisher	: Routledge
Total Pages	: 723
Release	: 2010-05-26
ISBN-10	: 9781135203924
ISBN-13	: 113520392X
Rating	: 4/5 (92X Downloads)

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Book Synopsis The Dynamics of Persuasion by : Richard M. Perloff

Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 2010-05-26 with total page 723 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.

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