The End of Advertising as We Know It

Author	: Sergio Zyman
Publisher	: John Wiley & Sons
Total Pages	: 260
Release	: 2002
ISBN-10	: 047142966X
ISBN-13	: 9780471429661
Rating	: 4/5 (661 Downloads)

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Book Synopsis The End of Advertising as We Know It by : Sergio Zyman

Download or read book The End of Advertising as We Know It written by Sergio Zyman and published by John Wiley & Sons. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.

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