The Experience Economy

The Experience Economy
Author :
Publisher : Harvard Business Press
Total Pages : 392
Release :
ISBN-10 : 9781422161975
ISBN-13 : 1422161978
Rating : 4/5 (978 Downloads)
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Book Synopsis The Experience Economy by : B. Joseph Pine

Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 2011 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience.


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Bogen beskriver en samfundsudvikling, hvor oplevelsesøkonomi er et symptom og et udtryk for denne udvikling
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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a resul
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Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and