The Hidden Persuaders
| Author | : Vance Packard |
| Publisher | : |
| Total Pages | : 306 |
| Release | : 1957 |
| ISBN-10 | : STANFORD:36105034895222 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis The Hidden Persuaders by : Vance Packard
Download or read book The Hidden Persuaders written by Vance Packard and published by . This book was released on 1957 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists are interviewed.
