The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to w

"Where do you get your ideas?" &break;&break;It's a question and a quandary that bedevils every writer. And once you've got an idea, what then? Ideas without a

Where do you get your ideas? It’s a question that plagues every writer. And once you’ve got an idea, what then? Ideas without a plan, without a purpose, are

First published a decade ago, A Writer's Book of Days has become the ideal writing coach for thousands of writers. Newly revised, with new prompts, up-to-date W

A new twist on the highly successful Write Your Own series, this write-in activity book for budding writers combines story prompts, writing tips and inspiring q