Berkun takes a careful look at innovation history, including the software andInternet Age, to reveal how ideas truly become successful innovations--truthsthat p

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will

How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient

The all-new book that explodes the myths about innovation, while turning conventional wisdom upside down, is here. Finally, an entertaining and useful book on i

This open access book examines how the social sciences can be integrated into the praxis of engineering and science, presenting unique perspectives on the inter