The New Rules of Marketing and PR
| Author | : David Meerman Scott |
| Publisher | : John Wiley & Sons |
| Total Pages | : 285 |
| Release | : 2009 |
| ISBN-10 | : 9780470379288 |
| ISBN-13 | : 0470379286 |
| Rating | : 4/5 (286 Downloads) |
Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott
Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
