The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Rid

Understanding psychology is the key to creating advertising with persuasive power. This book explains ad development from inception with proven psychological te

It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Te

How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banne

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers