This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes,

Why are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has

Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attrib

More than 80% of the PMs are not having clarity on the right resources to become a PM • Nearly 50% of the PMs are taking more than 12 months to gain awareness

Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to