Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most l

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most l

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stag

This book covers fundamentals as well as the core schema of digital technologies and consumer behavior. While reading the book, the reader can connect from the

The concept of privacy has long been confused and incoherent. The right to privacy has been applied promiscuously to an alarmingly wide-ranging assortment of is