The Second Bounce Of The Ball

The Second Bounce Of The Ball
Author :
Publisher : Hachette UK
Total Pages : 304
Release :
ISBN-10 : 9780297856313
ISBN-13 : 0297856316
Rating : 4/5 (316 Downloads)

Book Synopsis The Second Bounce Of The Ball by : Sir Ronald Cohen

Download or read book The Second Bounce Of The Ball written by Sir Ronald Cohen and published by Hachette UK. This book was released on 2008-09-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'One of the best books written on entrepreneurship in recent years' FINANCIAL TIMES In business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world's leading private-equity investors, argues that the entrepreneur's aim is to take advantage of that uncertainty: for it is only in situations of uncertainty that significant gains can be made. Putting it another way, successful entrepreneurs know how to turn risk into opportunity. The book is essential reading for entrepreneurs, wannabe entrepreneurs and all those who want to apply entrepreneurial approaches in all walks of life. It provides relevant background on the development of entrepreneurship and of the venture-capital and private-equity industry through the prism of Cohen's experience at Apax. It provides guidance about how to take advantage of business opportunity: the right people and the right money and the roles played by personality and luck and underlines the importance of ethics.


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