The Top 10 Things You Must Know About Measuring ROI on Social Media Marketing

Download or read book The Top 10 Things You Must Know About Measuring ROI on Social Media Marketing written by Jamie Turner and published by Pearson Education. This book was released on 2010-11-15 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skills, facts, strategies, techniques...whatever it takes! FT Press’s quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now! Ten powerful techniques and crucial insights for measuring social media ROI--and optimizing it! When you think about it, the only truly important social media metric is good old return on investment (ROI). Everything else--traffic, comments, followers, leads--is just a stop along the way. Without positive ROI, there’s really no reason to run a social media campaign. Here are ten things you must know to measure the effectiveness of social marketing....