TOP SECRETS FOR DOING YOUR OWN PR

Download or read book TOP SECRETS FOR DOING YOUR OWN PR written by Gini Graham Scott, Ph.D. and published by iUniverse. This book was released on 2010-03-02 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to do your own PR. Chapters include these topics: • Launching Your PR Campaign • Ways to Approach the Press • Creating Your Press Materials • Using a Website or Blog in Your PR Campaign • Sending Your Press Materials to the Media • Doing Follow-Up • Keeping Track of Your PR • Getting Your Work Published • Using E-Books to Promote Your Product or Service • Creating a Package with Audiobooks And Videos • Creating and Attending Networking Events • Using the Social Media • Assessing Your PR Campaign • and More...