User-Centred Graphic Design

Download or read book User-Centred Graphic Design written by Jorge Frascara and published by CRC Press. This book was released on 1997-05-08 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents the important contribution that visual communication design can make to society, beyond its usual commercial applications. It identifies successful socially orientated projects, demonstrating the human and economic benefits that can be achieved through good communication design. The book also discusses a user-centred approach to Design, Including Notions Of Social Marketing, Design Methods And different information-gathering techniques.; The book closes with a discussion of a new professional profile for the graphic designer which reflects the complex cultural, psychological and often political issues that in turn affect, construct and contextualize our daily communications.