What Disruptive Thinking Is, and Why You Should Be Doing It

Download or read book What Disruptive Thinking Is, and Why You Should Be Doing It written by Luke Williams and published by Pearson Education. This book was released on 2010-12-15 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats. Why incremental change is a recipe for disaster–and what your business must do instead. Successful companies often embrace incremental change because it supports their current business model. Big mistake. When a business makes only incremental changes, they’re on a path that gets narrower and narrower. Eventually, they reach the end–and by then, their customers have forsaken them for a new offering that nobody saw coming.