You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a sim

This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy f

You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a sim

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad