Creating Images and the Psychology of Marketing Communication
| Author | : Lynn R. Kahle |
| Publisher | : Psychology Press |
| Total Pages | : 442 |
| Release | : 2006-08-15 |
| ISBN-10 | : 9781135606640 |
| ISBN-13 | : 1135606641 |
| Rating | : 4/5 (641 Downloads) |
Book Synopsis Creating Images and the Psychology of Marketing Communication by : Lynn R. Kahle
Download or read book Creating Images and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2006-08-15 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aims to advance the understanding of the concept of image as it is applied to various areas of interest. This book also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image.
